Start creating a few high-quality blog posts
Using your blog area to create high-quality information for the top 5 flooring related problems people have when selecting flooring, is something we have very good success with. A customers search often starts with gathering information and at that stage, they are looking for educational content that can help them answer their biggest struggles, concerns, and doubts. This type of blog posts should typically have a title in the form of a question.
“What type of hardwood floor is best for dogs” will help the customer eliminate a concern and attribute it to your level of expertise and service.
As more and more people use their smartphones to search, they will get local search results, so you will be competing for top-10 position among your local competitors, which is good because your chance of a top-10 position is now A LOT bigger.
A last important piece of content to put on your website is a section that explains “We are servicing the following areas”, and list the “City Name, State”. It’s not required that you have a store in each of these areas, your store can still service surrounding cities within 10 or 20-mile radius.
This information will tell the search engine where you should be included in local searches for flooring and installation.
How fast is your website loading for a smartphone user, in the moment right when they need you?
If the answer is anything other than “instantly”, you’ve got some tweaking to do.
All it takes is a slight delay for a visitor to turn away. Mobile users are even more finicky, with over 50% calling it quits after just three seconds of waiting. Search engines also look at your website load speed when deciding which websites is the better match for a search.
If you want more customers, we need to do something about the load speed of the website.
Most flooring website receives more traffic via smartphones than computers, and therefore we need to increase the lead speed of your website but first, you need to speed test your website.
Check how FAST your webpages load, here on Google’s Pagespeed Insight >>
What typically slows down your website is large images, videos that load automatically, background graphics, plus different tools you may have integrated to your website causing your website to have to run scripts while the user is trying to load your website on their mobile phone.
There are a few plugins to your WordPress site that you can install which will help you automatically compress images and scripts. It will do a fairly good job on speeding up your website.
In the admin interface of your WordPress site, select “plugin” in your menu.
Then select “New”
You can search for the following plugins to help increase your load speed.
- “WP Optimize”
These options will help you automatically compress large images and scripts to increase the load speed of your website.
Check how MOBILE-FRIENDLY your web pages are here >>