4 Steps To Create Your Ideal Customer Profile

how-to-create-idea-customer-profile

What is an Ideal Customer Profile (ICP)? Think of your Ideal Customer as the customer type that – over a clearly-defined time frame – you will dedicate Sales and Marketing Resources to acquire. It is NOT a “Persona” … just yet. A “Persona” are the key decision makers inside your Ideal Customer Profile’s organisation, e.g. … Read more

B2B Lead Generation – How To Get Started [GUIDE]

How To Get Started With B2B Lead Generation

When talking to startups, software companies, FinTechs, or conventional service and manufacturing companies, the shared frustration is often “How to get started”. Whether they are approached by B2B marketing agencies, or reaching out themselves, they get quickly get overwhelmed with “strategies” and “approaches”, and the inevitable feeling that there is more they need to know … Read more