Have you ever been pondering which service, features or benefits to put on your website, and which to leave out because you couldn’t fit all of them?
The reason behind this is that if the sales funnel and messaging is focused around the product and not the ideal customer, then what’s then whose problem is it solving and what the significant difference between one feature and another?
If we want to grow your business and scale our lead generation, we need to know what we are looking for so we can recognize them when we see them. It helps us find out where to go look for more and how to attract them..
Customers generally leave for TWO reasons:
It could be that the customer goes out of business or they get acquired: death or marriage in industry speak.
They might have eliminated your service or product as part of a cost reduction and you service was not among the essentials.
Did not achieve the results they wanted
The other far more common reason for attrition is that your customer did not achieve their desired outcome or did not have a good experience of using your product.
In short, customers that achieve their desired outcome AND have a good experience using your service are far more likely to stay longer, spend more, and provide referrals.